This term project was developed for Public Relations Case Studies at American University. The assignment called for a deep investigation into a newsworthy brand event—my partner and I chose to explore Samsung’s crisis communication response.

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The case study is structured in three phases: the first two analyze key missteps in Samsung’s handling of the crisis, and the third offers our strategic recommendation to help rebuild the brand reputation.

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I’ve chosen to highlight this project as a reflection of both my strategic thinking and visual communication skills. I was solely responsible for designing the full layout of the 27-page report—marrying thoughtful analysis with clean, compelling design.